Wes straub
DESIGN PORTFOLIO
Name Development + Brand Design and Implementation
RoadProof from KMW Labs, Inc. – Indianola, Iowa, USA
Created during the initial start-up period of RoadProof, where I currently am the COO and a founding partner. The RoadProof name and brand have quickly become recognized nationwide in the US as the leading platform for recorded traffic video footage.
EMERLIN custom storage sheds & outdoor buildings – Chesapeake, Virginia, USA
Created while working as Creative Director for Kristi Jane, LLC. Formerly “Colonial Barns”, the company was renamed and rebranded to “Emerlin”, which serves as not only a nod to their founder Merlin and his wife Linda –who have established a history of integrity, family roots, and a commitment to local service – but also as guide to the company’s future as it expands into new markets.
Rebein Law – Tampa, Florida, USA
Created while working as Creative Director for Kristi Jane, LLC. Formerly “Rebein Brothers”, the company was renamed and rebranded to “Rebein Law”, which in combination with their new office location in Tampa, established them as the premier law firm in their community, within only a few months after launching.
Solex Thermal Science – Calgary, Alberta, Canada
Created while working as the owner and Art Director for Inspire Studios. The company was renamed and rebranded from “Bulkflow Technologies” to “Solex Thermal Science”, which immediately better represented them as the industry leader in the science of heating and cooling bulk solids.
Brahma Compression – Calgary, Alberta, Canada
Created in collaboration with my partners at Inspire Studios in Calgary, Canada. Originally an unknown oilfield service company named “Air & Gas Compression Services Ltd.”, we renamed and rebranded the company as “Brahma Compression”, which tied both the strength of a bull with the western heritage of the company and city of Calgary. Together with very unique ongoing marketing initiatives, the company grew rapidly over the next five years and was eventually acquired by the oil & gas giant, Foremost Industries.
EMIT Technologies – Sheridan, Wyoming, USA
Created while in the position of Owner and Creative Director at Inspire Studios in Calgary, Canada. We rebranded and repositioned EMIT Technologies as an industry leader in catalytic converter technology, creating the new value proposition of “Breathe Easy” that both spoke to core function of the company’s products and the customer experience.
Marketing & Advertising Collateral Design
Baker’s Drive Thru – Riverside / Inland Empire, California, USA
Created and produced in collaboration with Tisha Shellbridge, a long-time branding and marketing colleague.
Anthem Injury Lawyers – Las Vegas, Nevada, USA
Created while working as Creative Director for Kristi Jane, LLC.
Printed Marketing Collateral Design
AdMagic + Breaking Games – Netcong, New Jersey, USA
Printed marketing & tradeshow collateral design for AdMagic / Breaking Games LLC, an indie tabletop game printer and publisher.
Art Production + Pre-press
AdMagic + Breaking Games – Netcong, New Jersey, USA
Art production & pre-presswork for a variety of AdMagic clients such as Joking Hazard, Exploding Kittens and Cards Against Humanity as well as Breaking Games tabletop games (shown here)
